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Zachowania konsumentów w domach towarowych

Zachowania konsumentów w domach towarowych

A. Sri Hari Prasath / S. Shajitha Banu

101,39 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786209895043
101,39 €
IVA incluido
Disponible

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Sobre IBD

Badanie zachowań zakupowych konsumentów w domach towarowych w Coimbatore pokazuje, że wizualny merchandising, różnorodność i jakość produktów znacząco wpływają na zachowania zakupowe. Czynniki takie jak cena, reputacja marki i promocje sprzedaży również odgrywają kluczową rolę. Konsumenci priorytetowo traktują wygodę, atmosferę i obsługę klienta, podczas gdy dane demograficzne, takie jak wiek, dochód i zawód, wpływają na wzorce zakupowe.

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