Ventas y marketing

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing (8469)

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  • Sports Media, Marketing, and Management
    Information Reso Management Association
    This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books of 2018 within the Business and Management subject area. This publication provides a comprehensive view of the sports industry as it contains timely research on brand management, social media, and sports tourism marketing. Sports Media, Marketing, and Management: Breakthroughs i...

    322,00 €

    George Tesar / Hamid Moini / HAMID MOINI & OLAV JULL SO GEORGE TESAR / Olav Jull Sørensen
    Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies.This book investigates how smaller manufacturing enterprises commit to green marketing strategies, mapping ...

    105,90 €

  • Podcast Creation 101
    Clay Clark / Marshall Morris
    Do you have the perfect topic for a podcast, but do not know where to start? Welcome to Podcast 101. Written by Best-seller Marshall Morris and former US Small Business Administration Entrepreneur of the Year Clay Clark, these two will have you laughing out loud as they teach you everything you need to know about podcasts, from the ground up. Learn how to launch a po...

    11,22 €

  • Neuromarketing and Big Data Analytics for Strategic Consumer Engagement
    Joana Coutinho de Sousa
    A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer’s mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Con...

    216,29 €

  • Holistic Approaches to Brand Culture and Communication Across Industries
    The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source...

    294,98 €

  • Supporting Innovation Through National R&D Programs
    Amiram Porath
    With the importance of knowledge as the basis for economic development, the issue of Research & Development (R&D) as a source of knowledge and of innovation is under discussion. One of the major activities in support of economic development includes setting a network of national support R&D programs. Supporting Innovation Through National R&D Programs: Emerging Research and Opp...

    190,01 €

  • How to Promote Your Self-Published Kindle Books for Free
    Oliver Markus Malloy
    So you've written a book. Congratulations! Join the club. Get in line. The restrooms are in the back.Today there are thousands upon thousands of self-published authors. Most of them are invisible. Nobody knows about them or their books. The sad truth is that writing a book is the easy part. Getting it out there, getting it seen, that's the hard part. But you've prob...

    3,78 €

  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...

    7,33 €

  • How To Market A Book
    Joanna Penn
    Do you want to sell more books and reach more readers?Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?If you don’t know much about marketing, don’t worry. We all start with nothing.I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothi...

    15,52 €

  • Visitors Book (Hardback), Guest Book, Visitor Record Book, Guest Sign in Book
    Angelis Publications
    Hardback gloss finish cover. Page size: 8.5 ...

    10,92 €

  • Ron Sukenick’s Tips on Expanding your Business by Building Relationships
    Richard G Lowe Jr
    Do You Want to Know one of the Big Secrets to Success in Your Professional Career?Learn how to build relationships with people throughout your job, market and industry. Become aware of the power of networking with your colleagues and others to help you find business, look for work or build your career to new levels.Are you floundering in your career, never seeming to get anywhe...

    5,70 €

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...

    25,15 €

  • Jeff Shavitz on The Power of Residual Income
    Jeff Shavitz
    Jeff Shavitz on The Power of Residual Income: You Can Bank on It! details the vast differences between residual/recurring income and transactional revenue. Having experienced both business models, Jeff uses real-life examples from his payment-processing career (a residual-based business) in contrast to his promotional products business (a transactional-based business). This boo...

    23,44 €

  • Managing Public Relations and Brand Image through Social Media
    Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Particip...

    256,02 €

  • Global Marketing Strategies for the Promotion of Luxury Goods
    Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Lu...

    262,46 €

  • Global Perspectives on Contemporary Marketing Education
    A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrockete...

    249,29 €

  • Markendising
    Alex Ahmad / Eric Howerton
    Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.The question becomes: how do retailers and manufacturers meet these demands?...

    12,01 €

  • Competitive Social Media Marketing Strategies
    Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactic...

    255,88 €

  • Strategic Tools and Methods for Promoting Hospitality and Tourism Services
    Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides int...

    255,90 €

  • The Mad Clientist’s ABCs of Client Service
    Michael B. Rynowecer / Michael BRynowecer
    The Mad Clientist distilled 14,000 in-depth interviews with top executives into 26 pithy, pointed actions for you to start using today. Spend just 26 minutes with The Mad Clientist and his ABCs of Client Service and improve your client service immediately. An unconventional look at a serious topic, The Mad Clientist, a.k.a. Michael B. Rynowecer, shows you how to deliver superio...

    25,31 €

  • Garage Sale Guide For Beginners
    Dale Blake
    The garage sale, the yard sale, the rummage sale...It makes just as much sense now to hold one; it’s just as much fun as to attend one. Garage sales make sense because they can make you money. Rather than throw out your old cluttering mess, or allowing it to fester and take up space in your home, with a bit of hard work and planning, you can transform that mess into a nice litt...

    11,11 €

  • Analyzing the Cultural Diversity of Consumers in the Global Marketplace
    Esmeralda Crespo-Almendros / Juan Miguel Alcántara-Pilar / Salvador del Salvador del Barrio-Garcia
    The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a cultural...

    262,72 €

  • Handbook of Research on Effective Advertising Strategies in the Social Media Age
    Nurdan Oncel Taskiran / Recep Yılmaz
    Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of adver...

    439,46 €

  • Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace
    Mehdi Khosrow-Pour
    As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities an...

    242,79 €

  • Cases on Branding Strategies and Product Development
    Sarmistha Sarma / Sukhvinder Singh
    The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful b...

    256,33 €

  • Innovations in Services Marketing and Management
    Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactica...

    243,06 €

  • The Prosperous Coach
    Rich Litvin / Steve Chandler
    The bestselling book for coaches looking to build a practice with a small number of high-performing, high-paying clients. With over 100,000 copies sold, The Prosperous Coach has helped thousands of coaches and consultants build their businesses by invitation and referral only.Show your clients what they cannot see. Say to your clients what no one else would dare to say. And you...

    58,60 €

  • Successful Customer Relationship Management Programs and Technologies
    Riyad Eid
    The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, framework...

    242,89 €

  • 42 Rules of Product Marketing
    Brian Lawley / Gary Parker / Phil Burton
    42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world’s leading product marketing experts with a range of perspectives in both consumer and business markets.In this book, you’ll learn ways to: Craft the right positioni...

    22,43 €

  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...

    32,29 €