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Verbraucherverhalten in Kaufhäusern

Verbraucherverhalten in Kaufhäusern

A. Sri Hari Prasath / S. Shajitha Banu

101,46 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786209820809
101,46 €
IVA incluido
Disponible

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Sobre IBD

Eine Studie über das Kaufverhalten der Verbraucher in Kaufhäusern in Coimbatore zeigt, dass das visuelle Merchandising, die Produktvielfalt und die Qualität das Kaufverhalten erheblich beeinflussen. Faktoren wie Preis, Markenreputation und Verkaufsförderungsmaßnahmen spielen ebenfalls eine entscheidende Rolle. Die Verbraucher legen Wert auf Bequemlichkeit, Ambiente und Kundenservice, während demografische Faktoren wie Alter, Einkommen und Beruf das Kaufverhalten beeinflussen.

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