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Consumer Behaviour in Department Stores

Consumer Behaviour in Department Stores

A. Sri Hari Prasath / S. Shajitha Banu

100,15 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786209764714
100,15 €
IVA incluido
Disponible

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Sobre IBD

A study on consumer buying behavior in Coimbatore’s departmental stores reveals that visual merchandising, product variety, and quality significantly impact buying behavior. Factors like price, brand reputation, and sales promotions also play a crucial role. Consumers prioritize convenience, ambience, and customer service, while demographics like age, income, and occupation influence shopping patterns

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