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Comportement des consommateurs dans les grands magasins

Comportement des consommateurs dans les grands magasins

A. Sri Hari Prasath / S. Shajitha Banu

101,52 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786209864322
101,52 €
IVA incluido
Disponible

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Sobre IBD

Une étude sur le comportement d’achat des consommateurs dans les grands magasins de Coimbatore révèle que le merchandising visuel, la variété et la qualité des produits ont un impact significatif sur le comportement d’achat. Des facteurs tels que le prix, la réputation de la marque et les promotions jouent également un rôle crucial. Les consommateurs privilégient la commodité, l’ambiance et le service à la clientèle, tandis que des données démographiques telles que l’âge, le revenu et la profession influencent les habitudes d’achat

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