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Comportamento do Consumidor em Lojas de Departamento

Comportamento do Consumidor em Lojas de Departamento

A. Sri Hari Prasath / S. Shajitha Banu

101,46 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786209897603
101,46 €
IVA incluido
Disponible

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Sobre IBD

Um estudo sobre o comportamento de compra dos consumidores nos grandes armazéns de Coimbatore revela que o merchandising visual, a variedade e a qualidade dos produtos têm um impacto significativo no comportamento de compra. Factores como o preço, a reputação da marca e as promoções de vendas também desempenham um papel crucial. Os consumidores dão prioridade à conveniência, ao ambiente e ao serviço ao cliente, enquanto dados demográficos como a idade, o rendimento e a profissão influenciam os padrões de compra.

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