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Comportamento del consumatore nei grandi magazzini

Comportamento del consumatore nei grandi magazzini

A. Sri Hari Prasath / S. Shajitha Banu

101,39 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786209889929
101,39 €
IVA incluido
Disponible

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Sobre IBD

Uno studio sul comportamento d’acquisto dei consumatori nei grandi magazzini di Coimbatore rivela che il visual merchandising, la varietà e la qualità dei prodotti hanno un impatto significativo sul comportamento d’acquisto. Anche fattori come il prezzo, la reputazione del marchio e le promozioni commerciali giocano un ruolo cruciale. I consumatori danno priorità alla convenienza, all’ambiente e al servizio clienti, mentre fattori demografici come l’età, il reddito e l’occupazione influenzano i modelli di acquisto.

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