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Markendising

Markendising

Markendising

Alex Ahmad / Eric Howerton

12,01 €
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Editorial:
WhyteSpyder
Año de edición:
2016
Materia
Ventas y marketing
ISBN:
9780997197617
Páginas:
160
Encuadernación:
Otros
12,01 €
IVA incluido
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Sobre IBD

Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.The question becomes: how do retailers and manufacturers meet these demands? This is what MARKENDISINGSM accomplishes.By providing shoppers with the necessary information, retailers and manufacturers can satisfy the demands of today’s omni-channel shopper and drive sales online and in-store. 3

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