Relaciones públicas

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Relaciones públicas (212)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Relaciones públicas
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  • Managing Public Relations and Brand Image through Social Media
    Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Particip...
    Disponible

    256,02 €

  • YOU are the BRAND
    Janey Lee Grace
    Are you an Expert, Author, Coach, Practitioner, Entrepreneur, or would you like to write a book or develop a heart-centred business? Would you like to grow your business or attract more visibility for the authentic work you do?  If you have a passion and a purpose, a product or service that you believe in, a message that you want to share, this book is for you.            In th...
    Disponible

    20,63 €

  • GENEROUS WEALTH
    Seth Coyne
    In GENEROUS WEALTH: How To Make More Money By Giving It Away And By Helping Others, Seth Coyne includes real world examples of strategies that can help your business establish a reputation as a generous, helpful company that deserves the loyalty of its customers.Read this book and prepare to learn things like:-The unconventional “advertising” strategy that helped a store in Las...
    Disponible

    26,46 €

  • My Book of PR Tips - Putting PR with Reach
    Linda Reed-Enever
    With more than 20 years’ expertise in marketing and public relations, Linda Reed-Enever specialises in assisting business owners tell their story.This book has been created for and inspired by business owners who want to share their story with the media.’My Book of PR Tips’ has been created as a tool to be added to your PR and Marketing toolkit. The tips inside are short and sw...
    Disponible

    24,10 €

  • Relations proactives avec les médias
    Mark Hunter LaVigne
     Les points forts de ce livre sont son orientation corporative et nationale et ses études de cas approfondies. Relations proactives avec les médias est une lecture rapide qui sera utile au nouveau professionnel qui essaie de travailler efficacement avec les médias, ainsi qu’aux vétérans qui ont besoin d’une référence pratique. Les étudiants et les enseignants le trouveront égal...
    Disponible

    31,81 €

  • Handbook of Research on the Political Economy of Communications and Media
    The political economy deals with the structure of production and the social relations of people in production. With its focus on structures and practices, the political economy also analyzes the contradictions of capitalism and suggests resistance and intervention strategies using methods from history, economics, sociology, and political science. The dominant commercial media i...
    Disponible

    386,84 €

  • The Communications Guide for Coronavirus
    Doug Levy
    Veteran communicator Doug Levy shows how to apply best practices from 30+ years of experience to the latest health emergency, including checklists and worksheets to help both public and private sector communicators and guidance on effective communications in an era of 'alternate facts' issues to consider when contacting customers, employees and other audiences. Applying t...
    Disponible

    41,63 €

  • TV News Live Shots
    Scott Wolfson
    You see guests all the time on television news shows. They look confident, focused, and present their core message on camera with ease. If only you had the chance to do one of these interviews, you feel certain you could do the same.But how do you position yourself as the go-to expert without breaking the bank on expensive advertising? These experts must have an 'in' with the p...
    Disponible

    25,99 €

  • Connecting The Dots
    Sarah Lloyd
    Every business owner needs a brand framework and clarity of vision to take them to the next level. Securing the kudos of media coverage is the natural progression of any business owner looking to up level. The media is the ideal platform to share stories, products or services, and the results can be shared via social media and in your marketing.In this book, together we will cr...
    Disponible

    18,50 €

  • Modern-Day Strategies for Community Engagement
    MaKara Rumley
    Government agencies, corporations, and organizations have often experienced difficulty when trying to connect with the people who are most impacted by their projects. It is necessary to leave the office, get from behind the computer, and interact with people face-to-face. There is an art and process to engaging with your community—a group of people with shared commonality. This...
    Disponible

    11,96 €

  • Proactive Media Relations
    Mark Hunter LaVigne
    Drawing on the author’s many years of experience both as a media relations practitioner and a classroom instructor, Proactive Media Relations: A Canadian Perspective, Third Edition provides an indispensable tool kit for professionals and students alike.Mark Hunter LaVigne first explains where media relations fits within the discipline of public relations before going on to outl...
    Disponible

    29,33 €

  • WINNER
    Denise O'Leary / Denise O’Leary
    Win More Business Awards!Denise O’Leary shares her proven award-winning process, showing you how to find awards to enter, what evidence to gather and techniques for maximum entry standout.The book explains what judges are looking for, how to maximise PR and award-winning tips, so you can celebrate at the winner’s table.Having won many awards, including Best Business Woman in Ma...
    Disponible

    17,47 €

  • Fearless Public Speaking
    Patrick King
    Does public speaking paralyze you and tie your stomach into knots? Want to get a standing ovation every time? What goes into a dazzling opening and closing? Does the prospect of facing embarrassing judgment make your palms sweat? Or do you want to learn how to absolutely own the stage and become a magnetic speaker? Public speaking and presenting is one of the most common phobi...
    Disponible

    17,57 €

  • Fearless Public Speaking
    Patrick King
    Does public speaking paralyze you and tie your stomach into knots? Want to get a standing ovation every time? What goes into a dazzling opening and closing? Does the prospect of facing embarrassing judgment make your palms sweat? Or do you want to learn how to absolutely own the stage and become a magnetic speaker? Public speaking and presenting is one of the most common phobi...
    Disponible

    21,51 €

  • Executing Crisis
    Jo Robertson
    How leaders deal with crisis can clarify character and strengthen reputation. On the other hand, the wrong words and actions from the C-Suite can worsen the crisis spiral. Crisis management does not begin on the day the fire erupts, the hurricane barrels through, or the accident happens. Dr. Jo Robertson, a leading expert in heading off and containing crisis, lays out the key c...
    Disponible

    41,84 €

  • PR School
    Natalie Trice
    Would you love to have a piece of the PR pie, but aren’t sure how to make it happen?Do you ever read magazines and just know your products would look fantastic on those pages but don’t know how to get them there? Have you got a phenomenal story to tell but need some guidance when it comes to getting it into a national newspaper?My name is Natalie Trice and after more than 20 ye...
    Disponible

    24,09 €

  • Who are These People and Why are They Yelling at me?
    David R. Hardy / David RHardy
    Have you ever had to speak in a public meeting about your company’s or agencies plans, projects or programs?Have you attended a public meeting where people’s emotions were high?Do you want to learn how professional meeting facilitators deliver best outcomes?Professional facilitator, Dave Hardy, shares his unique insights learned from facilitating over 1,500 meetings. What are t...
    Disponible

    42,74 €

  • Who are These People and Why are They Yelling at me?
    David R. Hardy / David RHardy
    Have you ever had to speak in a public meeting about your company’s or agencies plans, projects or programs?Have you attended a public meeting where people’s emotions were high?Do you want to learn how professional meeting facilitators deliver best outcomes?Professional facilitator, Dave Hardy, shares his unique insights learned from facilitating over 1,500 meetings. What are t...
    Disponible

    32,26 €

  • RepGold
    Edward M Yang
    Reputation has always been important, but in today’s instant online world, reputation’s impact is greater than ever. A quick internet search might be all someone needs to come to a snap judgment of your reputation---for better or worse. RepGold uses real world, powerful, effective tactics to help you take control of your online reputation. Whether you are a CEO of a Fortune 500...
    Disponible

    22,81 €

  • Political Propaganda, Advertising, and Public Relations
    Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power-no matter what type of political system is established-want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further...
    Disponible

    281,64 €

  • Political Propaganda, Advertising, and Public Relations
    ...
    Disponible

    215,79 €

  • Communicate in a Crisis
    Kate Hartley
    ...
    Disponible

    36,54 €

  • Content Marketing for PR
    Trevor D. Young / Trevor DYoung
    Are you struggling to cut through the noise and convey your message to the marketplace?Become your own media channel and tell your stories like a PR pro!We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ad...
    Disponible

    15,10 €

  • Empowering Business Owners to Overcome Speaking Fears Whether You're Talking with 1 Person or 1,000
    Marjorie Saulson
    The fear of public speaking is common. Even the most confident public speakers in the world experience failures and rejections. Speaking — whether it's in person, on stage, online, or on the phone; to just one person or to many — is the lifeblood of your business. When you let fear of public speaking keep you from effectively communicating, it can wreak havoc in your career...
    Disponible

    25,56 €

  • Empowering Business Owners to Overcome Speaking Fears Whether You're Talking with 1 Person or 1,000
    Marjorie Saulson
    The fear of public speaking is common. Even the most confident public speakers in the world experience failures and rejections. Speaking — whether it's in person, on stage, online, or on the phone; to just one person or to many — is the lifeblood of your business. When you let fear of public speaking keep you from effectively communicating, it can wreak havoc in your career...
    Disponible

    21,52 €

  • Communicate in a Crisis
    Kate Hartley
    ...
    Disponible

    111,28 €

  • Handbook of Research on Narrative Advertising
    Recep Yılmaz
    Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions wi...
    Disponible

    373,82 €

  • Crystallizing Public Opinion
    Edward L. Bernays / Edward LBernays
    In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced, changed, stirred by impulses from below. The danger which this development contains for a progressi...
    Disponible

    17,77 €

  • The 6 Relationships of Highly Effective Organizations
    Dale Harley
    What is it that separates great organizations from average organizations? The simple answer is 'relationships', or more specifically, how organizations manage their relationships with their key stakeholders.Over the past thirty-five years as a business owner, consultant, communications instructor, media junky, politician, community activist and volunteer, Dale Harley has refin...
    Disponible

    33,09 €

  • The 6 Relationships of Highly Effective Organizations
    Dale Harley
    What is it that separates great organizations from average organizations? The simple answer is 'relationships', or more specifically, how organizations manage their relationships with their key stakeholders.Over the past thirty-five years as a business owner, consultant, communications instructor, media junky, politician, community activist and volunteer, Dale Harley has refin...
    Disponible

    45,49 €


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