Atención al cliente

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Atención al cliente (333)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Atención al cliente
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  • The Mad Clientist’s ABCs of Client Service
    Michael B. Rynowecer / Michael BRynowecer
    The Mad Clientist distilled 14,000 in-depth interviews with top executives into 26 pithy, pointed actions for you to start using today. Spend just 26 minutes with The Mad Clientist and his ABCs of Client Service and improve your client service immediately. An unconventional look at a serious topic, The Mad Clientist, a.k.a. Michael B. Rynowecer, shows you how to deliver superio...
    Disponible

    25,31 €

  • Analyzing the Cultural Diversity of Consumers in the Global Marketplace
    Esmeralda Crespo-Almendros / Juan Miguel Alcántara-Pilar / Salvador del Salvador del Barrio-Garcia
    The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a cultural...
    Disponible

    262,72 €

  • Innovations in Services Marketing and Management
    Goyal
    Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactica...
    Disponible

    243,06 €

  • Successful Customer Relationship Management Programs and Technologies
    Riyad Eid
    The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, framework...
    Disponible

    242,89 €

  • E-Adoption and Socio-Economic Impacts
    The study of e-adoption focuses on the implementation and use of the Internet and Internet-based technologies for personal and business activities. This field has become increasingly relevant due to the increased reliance upon the Internet among individuals in both developed and developing countries. E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects identi...
    Disponible

    236,71 €

  • Care
    Ivan Temes
    Imagine using tools already at your disposal to significantly enhance relationships at all levels of your life. Nothing new to learn-not really. The vignettes in ’Care’ from a Hall of Fame football quarterback to company CEOs to participants in homeless shelters renew our faith and lead to action in utilizing care factors in our lives starting right now.The intended audience is...
    Disponible

    22,40 €

  • Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
    Riyad Eid
    Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying mar...
    Disponible

    243,12 €

  • El excelente servicio paga
    Israel Acosta
    «No importa si usted es el dueño de una gran cadena hotelera valorada en millones de dólares, y sus clientes son turistas que han volado miles y miles de kilómetros para llegar a su hotel; o si usted es el dueño de un puesto de comida ambulante, de una pequeña tienda, si es fotógrafo, sastre, peluquera, o doctor; usted y su gente deben entender que deben enfocarse en el único q...
    Disponible

    15,60 €

  • Franchising Consciente
    Marcia Pires E Melitha Novoa Prado
    Presente no Brasil há mais de 60 anos, o Franchising é, em sua essência, um sistema capaz de inovar continuamente, a partir de uma estrutura descentralizada, na qual o lucro das atividades é distribuído de acordo com o desempenho e sucesso de seus participantes.Contudo, numa era em que transitamos da tecnologia para o digital, ainda nos relacionamos com pessoas analógicas e lid...
    Disponible

    18,89 €

  • Customer service vs Customer experience
    Yami Almaguer Gil
    Un libro de cultura, empatía y lecciones de vida, que te llevarán a convertir tu servicio en experiencia del cliente. El mayor detractor del servicio y la experiencia del cliente son los mismos colaboradores. En este libro conocerás casos reales que las empresas viven y enfrentan en el día a día, así como las mejores prácticas para solucionarlos mediante Consejos de Oro. Todo e...
    Disponible

    13,82 €

  • Customer Service Excellence
    Catherine Mattiske
    Customer Service Excellence is a mini-training program in a book designed for customer service professionals, customer service representatives, sales people and business professionals.Customer Service Excellence combines self-study with realistic workplace activities to build advanced knowledge of customer service principles.In a selling situation this Learning Short-take helps...
    Disponible

    16,18 €

  • Consultoria E Assessoria Na Organização Industrial Da Empresa Zanardo Instrumentação Industrial Ltda. Araçatuba - Sp
    Alexandre joão Marcos Medeiros Scaramelli Violin Garcia
    As organizações têm passado, nos últimos anos, por grandes transformações, devido à necessidade de adotar novas ideias e conceitos, essências para sua continuidade e apesar de ser redundante falar sobre globalização e avanços da tecnologia, são estes os pontos cruciais para a evolução das organizações. Nessa busca por novas ideias, conceitos e tecnologias, residem a diferença e...
    Disponible

    25,56 €

  • Como Gerar Negócios
    Flavio Nusbaum
    Se você enfrenta no seu dia a dia o desafio de gerar negócios neste mundo que passa por transformações cada vez mais rápidas, este livro poderá ajudar com ideias de como encontrar formas para adaptar o seu negócio e a sua forma de atuar.Não pretendemos apresentar uma fórmula mágica, mas sim um passo a passo, prático e já implantado em dezenas de clientes de forma efetiva e efic...
    Disponible

    15,35 €

  • Digital Innovations for Customer Engagement, Management, and Organizational Improvement
    Kamaljeet Sandhu
    Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to build a stronger knowledge of its customer base, contributing to better consumer engagement strategies. On the other hand, these technologies have also integrated into the management and daily operations of companies, resu...
    Disponible

    340,67 €

  • Reopen with Confidence
    Merril Gilbert / Rhiannon Woo
    For the vast majority of operators there are a variety of downloadable guidelines from the CDC and individual states providing basic and broad directives for public safety. This book goes deeper with step-by-step details to make the process more effective for employees and customers to build a higher level of trust and confidence in your business practices.  Providing a safe en...
    Disponible

    42,19 €

  • Chief Cultural Officer
    Roberto Masiero
    This document argues that institutions can go a step farther and create more value with the Chief Cultural Officer (CCO). In addition to the person-centered sensitivity that values each of the workers at multiple levels, the CCO is tasked and skilled with managing the cultural nuances of the workers inside and outside the corporation. The goal is to create a suitable bridge for...
    Disponible

    53,00 €

  • Excellence
    Gary Williams
    Change your life in Hospitality forever.In this book, I will show you the way to change your service life forever. I will guide you through the 5 GOLDEN PILLARS of service excellence and beyond, to deliver the best service in the world, in fact it is beyond the best service; it is phenomenal service!I have witnessed countless front of house professionals literally change their ...
    Disponible

    31,55 €

  • Dealing with unhappy customers
    Parviz Dargi
    کتاب حاوی 5 فصل است. فصل اول، تعریفهایی دارد از مشتری کیست؟ مشتری شاکی چگونه رفتار می­کند؟ و چرا باید با افراد شاکی، ارتباط مؤثری برقرار کرد؟فصل دوم، حاوی 12 پرسشنامه است که پاسخنامه دارد. هر شخص علاقه­مند می­تواند این پرسشنامه­ها را تکمیل کند. پس از آن، با دیدن پاسخنامه، نمره­ی خودش را محاسبه کند. پرسشنامه­ها میزان مهارت فرد را نشان می­دهد که تا چه حد قدرت ارتباطی دارد، تا چه ...
    Disponible

    19,87 €

  • Keep Your Customers
    Ali Cudby
    Keep Your Customers combines leadership, strategies, and tactics to help companies keep and grow their customers by delivering actionable expertise. ...
    Disponible

    15,70 €

  • RedRock Leadership
    Jeff Ruby
    Today’s businesses don’t need bosses—they need leaders.Company success doesn’t come from telling people what to do. True sustainable success is created from within, and to get there you need to transform your company culture. Sales and Leadership Trainer and Coach Jeff Ruby has a process that works. The RedRock Leadership method shows business leaders—from small businesses to F...
    Disponible

    19,46 €

  • Mejora tus ventas on la PNL
    Fabrizio Pirovano / Guido Granchi
    ¿Sabe cuáles son las técnicas de motivación para la compra? Conózcalas en este apasionante viaje por la programación neurolingüística y la consultoría de ventas.Aprenda a gestionar los estados de ánimo y mantener alta la motivación para superar las dificultades o los fracasos inesperados.Elaborada por profesionales , esta guía viene complementada con un CD de audio y ejercicios...
    Disponible

    16,59 €

  • Independent Minds, Expert Ideas
    Christian Buchholz / Laura Baxter / Lindsay Adams
    We are living in an extraordinary moment in human history. We are expected to deal with an onslaught of information and be present and readily available at all times. Many established businesses are being challenged to find new ways of serving their customers, while keeping up with technological and structural changes.  Although change is inevitable and the future is unpredicta...
    Disponible

    34,61 €

  • My Suite A$$!
    Tammy Mayhew
    100% Satisfaction Guaranteed.In the hospitality business since the age of ten, Tammy Mayhew lived by this vexing mantra. She served thousands of customers over her chaotic forty-year career: Naked Cowboys, Bird Brains, Creepy Cougars and Crazies…she has seen them all. She experienced a lifetime of insecurity after a devastating accident almost left her disfigured. While safely ...
    Disponible

    13,77 €

  • Natural Business Development
    Isobel Rimmer
    Every organisation has people working directly with customers but who don’t think they’re ‘in sales’. These talented subject matter experts are highly trusted and are in the best position to spot opportunities, develop new business and grow revenue. They are your secret army who, with the right skills, can win more business and build even stronger relationships authentically an...
    Disponible

    20,08 €

  • Gánese a la clientela femenina
    Bridget Brennan
    Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women. ...
    Disponible

    22,10 €

  • Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
    Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensio...
    Disponible

    315,05 €

  • Fast-Track Your Business
    Laura Patterson
    READY. SET. GROW!   Former football player and coach, Lou Holtz, once said: “In this world you’re either growing or you’re dying, so get in motion and grow.”   Most every company leader is in pursuit of growth. Growing companies are attractive. They’re attractive to partners, employees, and of course customers. If your company is not growing, then you and your shareholders are ...
    Disponible

    16,95 €

  • Lean Six Sigma
    James Edge
    If you want to increase profits, eliminate waste, improve efficiency, and develop a remarkable team, then keep reading...Organizations face rising costs and increasing competition every day. With Lean Six Sigma you can combat these problems and grow your business.Lean Six Sigma is an amazing methodology that’s geared to helping you boost the productivity of your organization wh...
    Disponible

    21,60 €

  • Gestión Ágil de Proyectos
    James Edge
    Si deseas tener un equipo más feliz y productivo, y más clientes satisfechos, sigue leyendo…No es un secreto que el sistema Ágil se ha convertido en una de las formas preferidas de gestionar proyectos en estos últimos años. En el futuro, se espera que se popularice aún más. La razón que explica esto es su efectividad comprobada. QSMA realizó un estudio que demostró que los equi...
    Disponible

    21,67 €

  • Lean Startup
    James Edge
    If you want to discover how to achieve more by doing and spending less, then keep reading...Lots of entrepreneurs are using the Lean Startup philosophy to streamline their business practices and make effective market launches without using up a lot of capital.You can be one of them.This book is going to teach you everything you need to know about Lean Startups, its specific phi...
    Disponible

    21,64 €


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