Investigación de mercado

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Investigación de mercado (369)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Investigación de mercado
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  • Neuromarketing and Big Data Analytics for Strategic Consumer Engagement
    Joana Coutinho de Sousa
    A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer’s mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Con...
    Disponible

    216,29 €

  • Supporting Innovation Through National R&D Programs
    Amiram Porath
    With the importance of knowledge as the basis for economic development, the issue of Research & Development (R&D) as a source of knowledge and of innovation is under discussion. One of the major activities in support of economic development includes setting a network of national support R&D programs. Supporting Innovation Through National R&D Programs: Emerging Research and Opp...
    Disponible

    190,01 €

  • Analyzing the Cultural Diversity of Consumers in the Global Marketplace
    Esmeralda Crespo-Almendros / Juan Miguel Alcántara-Pilar / Salvador del Salvador del Barrio-Garcia
    The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a cultural...
    Disponible

    262,72 €

  • The Reinvention of Marketing
    Deborah Malone
    The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. 'The reinvention of marketing' is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, 'big data,' return-on-investment, and ...
    Disponible

    17,93 €

  • How To Develop And Launch A Drink Brand
    Richard Horwell
    If you are thinking of getting into the Food & Drink Industry then you need to read this book. It all seems so simple when you see brands on the shelf or the ’rise to fame’ of brands such as Red Bull, but it isn’t, successful brands take years before they appear on your radar and behind this there has been a lot of money and heartache. This book is the inside guide as to what y...
    Disponible

    19,07 €

  • Hidden WOMBAT
    Rush Bartlett / Topher Kinsella
    Good ideas are killing great companies.A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.Every late-stage failure, every pivot, is a testament to this. When you’re wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?Needs-Driven Innovation (NDI)-inspired by Stanford Un...
    Disponible

    25,14 €

  • The History of Marketing Science
    The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes bot...
    Disponible

    104,25 €

  • Winning Through Platforms
    Charlotte Bloom / Omar Akhtar / Ted Moser
    Winning through Platforms is your new go-to guide for modern competitive advantage.Digital platforms are no longer for just the tech elite. They’re spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence-lighting the valuable customer Use journey that was formerly dark.How will you succeed when your markets...
    Disponible

    31,46 €

  • Social Media Marketing
    Oscar Moses
    Unlock the secrets of human interaction with 'Social Media Marketing: Mastering the Art of Nonverbal Communication.' In today’s fast-paced digital world, understanding the subtleties of body language is crucial for effective communication, both online and offline. This comprehensive guide delves deep into the realm of nonverbal cues, equipping you with the knowledge and skills ...
    Disponible

    20,27 €

  • Marketing Research with R and Python
    Howard Pong Yuen Lam
    This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal comput...
    Disponible

    107,91 €

  • Marketing Research with R and Python
    Howard Pong Yuen Lam
    This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal comput...
    Disponible

    60,07 €

  • Creator to Community Builder
    Deb Schell
    Are you a struggling entrepreneur trying to create new revenue streams? Discover proven strategies to help you save thousands of hours of your valuable time building an online community that can help you scale your business while connecting more authentically to your ideal clients. You’ve heard the buzz about building an online community from social media on your app but don’t ...
    Disponible

    14,29 €

  • The Marketing Analytics Practitioner’s Guide
    Ashok Charan
    As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing ...
    Disponible

    72,37 €

  • The Marketing Analytics Practitioner’s Guide
    Ashok Charan
    As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing ...
    Disponible

    72,56 €

  • The Marketing Analytics Practitioner’s Guide
    Ashok Charan
    As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing ...
    Disponible

    72,56 €

  • The Marketing Analytics Practitioner’s Guide
    Ashok Charan
    As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing ...
    Disponible

    72,51 €

  • Social Media Marketing 2024
    Oliver Kemp
    Are you prepared to enter the world of social media marketing and advance your career? This is the definitive guide you have been looking for, so stop searching now.You will learn all the techniques, methods, and trade secrets you need to succeed as a social media marketing manager in this thorough manual. This book offers the information you need to create a successful busines...
    Disponible

    32,55 €

  • Marketing Strategy
    Azhar ul Haque Sario
    'Marketing Strategy' is an all-inclusive guide aimed at providing a deep understanding of marketing techniques, practices, and successful application. Whether you are a novice or well-versed in the field of marketing, this book is designed to enhance your knowledge and skills, helping navigate and excel within this ever-evolving industry. Our dawn-to-dusk relation with marketin...
    Disponible

    16,02 €

  • The History of Marketing Science
    The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes bot...
    Disponible

    225,86 €

  • Advances in Brand Semiotics & Discourse Analysis
    George Rossolatos
    This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume ’Handbo...
    Disponible

    63,99 €

  • A Comparison of Personal Computer Marketing as a Reference Tool
    C Miya
    Get ready to be amazed by the incredible development of electronic technology in 'The Digital Revolution: Unleashing the Power of Electronic Technology.' Behold a time when revolutionary changes have affected every facet of human life. This book sheds light on how electronics have changed the world, from the methods of production to the standard of final products.Every sector h...
    Disponible

    28,59 €

  • Article Marketing - Quick and Easy
    Bruce Keaney
    This book provides an in-depth look of article marketing. It goes over the fundamentals of article writing, such as the four important parts that all articles must have and how to write an effective plan. The tutorial also discusses how to get your creative juices flowing as well as how to prepare your pieces for submission to article directories. It also includes hot recommend...
    Disponible

    10,37 €

  • Principles of Marketing (2023 Edition) (paperback, b&w)
    Dr. Maria Gomez Albrecht / Dr. Mark Green / Linda Hoffman
    Black & white print.Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepare...
    Disponible

    54,70 €

  • Principles of Marketing (2023 Edition) (hardcover, full color)
    Dr. Maria Gomez Albrecht / Dr. Mark Green / Linda Hoffman
    Color print.Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for mo...
    Disponible

    113,00 €

  • Email Marketing Mogul
    Will Bresby
    Tips for email campaigns that actually work. In this book, you’ll find topics on email marketing basics for internet marketing, keeping it relevant, short and sweet, informal and personal, using teasers and links, and finding the frequency that works best good for you Use. Marketing email. , write a nice subject line so you don’t throw your email in the trash, add a free introd...
    Disponible

    10,61 €

  • Facebooking Craze for Internet Markerters
    Emilie Johnson
    Why Facebook is a good tool for online marketers, how to make more money using Facebook, how easy it is to earn on Facebook, how it can expand your business, and how to amass 500 friends in 30 days! Why use Facebook? and other introduction-related topics are covered in this book. How to create a Facebook account, develop a compelling profile, add friends and expand your network...
    Disponible

    10,13 €

  • Market Research Made Easy with TAM
    A. Scholtens
    "Market Research Made Easy with TAM" is an accessible and comprehensive guide to using Total Addressable Market (TAM) analysis for effective market research. In today’s business landscape, companies must understand their market and customers to stay ahead of the competition. With the increasing availability of data and analytics tools, TAM analysis has become an essential tool ...
    Disponible

    18,29 €

  • Opportunities and Challenges of Business 5.0 in Emerging Markets
    It seems that when businesses were finally understanding, implementing, and getting used to industry 4.0, the term 5.0 came about. Industry 5.0 takes human touch, innovation, and efficiency a step further in creating a turnaround strategy for corporate governance. This transformation has brought many questions to the minds of stakeholders such as when and why this happened. In ...
    Disponible

    248,99 €

  • Insights
    Nimish Rustagi
    How to spend your money to be happier? Does being an expert consumer have its pitfalls? Is more choice among products better than less?This book aims to shed light on some of the lesser-known insights on consumer behaviour and marketing that can help not just marketing managers to better understand their customers, but also help an everyday consumer understand some simple ways ...
    Disponible

    11,53 €

  • Artificial Intelligence in Marketing
    Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). ...
    Disponible

    201,81 €


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