Investigación de mercado

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Investigación de mercado (596)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Investigación de mercado
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  • Neuromarketing and Big Data Analytics for Strategic Consumer Engagement
    Joana Coutinho de Sousa
    A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer’s mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Con...
    Disponible

    216,29 €

  • Supporting Innovation Through National R&D Programs
    Amiram Porath
    With the importance of knowledge as the basis for economic development, the issue of Research & Development (R&D) as a source of knowledge and of innovation is under discussion. One of the major activities in support of economic development includes setting a network of national support R&D programs. Supporting Innovation Through National R&D Programs: Emerging Research and Opp...
    Disponible

    190,01 €

  • Analyzing the Cultural Diversity of Consumers in the Global Marketplace
    Esmeralda Crespo-Almendros / Juan Miguel Alcántara-Pilar / Salvador del Salvador del Barrio-Garcia
    The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a cultural...
    Disponible

    262,72 €

  • The Reinvention of Marketing
    Deborah Malone
    The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. 'The reinvention of marketing' is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, 'big data,' return-on-investment, and ...
    Disponible

    17,93 €

  • Global Marketing
    Helen Millward
    Global Marketing provides students with an understanding of how marketing works in today’s globalized business landscape, covering key topics, theories and applications. Taking a holistic approach to the subject, this textbook includes chapters on global communications, cultural convergence and divergence and production considerations. There are discussions of standardization v...
    Disponible

    232,51 €

  • AI-Driven Cybersecurity and High-Tech Marketing
    Nikolay Gul
    AI-Driven Cybersecurity and High-Tech Marketing is the ultimate guide for professionals looking to revolutionize marketing in cybersecurity, SaaS, and high-tech industries. Whether you’re an entrepreneur, marketer, or IT executive, this book delivers powerful AI-driven sales strategies, automation techniques, and innovative cybersecurity branding frameworks.What’s Inside?✅ 100+...
    Disponible

    7,89 €

  • Consumer Behavior Research
    Gerald Zaltman / Vibrant Publishers
    Explore the science behind consumer choices with Consumer Behavior Research by Gerald Zaltman, a profound exploration of the psychological, social, and cultural forces that shape purchasing decisions. This book delves into cutting-edge research methodologies and innovative theories, providing actionable insights into the dynamics of consumer behavior. Zaltman’s work bridges the...
    Disponible

    103,03 €

  • Planned Social Change and the Diffusion of Innovation
    Gerald Zaltman / Vibrant Publishers
    Dive into the transformative ideas of Planned Social Change and the Diffusion of Innovation by Gerald Zaltman. This foundational book examines the intricate processes behind societal change and the adoption of innovative ideas. Through a mix of groundbreaking theories and real-world applications, Zaltman reveals how change agents, communication strategies, and cultural factors ...
    Disponible

    84,75 €

  • Zaltman Metaphor Elicitation Technique
    Gerald Zaltman / Vibrant Publishers
    Dive deep into the transformative power of metaphors in understanding consumer behavior with Zaltman Metaphor Elicitation Technique by Gerald Zaltman. This pioneering work unveils the groundbreaking technique that revolutionized market research, enabling marketers to uncover subconscious thoughts and emotions driving consumer decisions. By exploring the intricate layers of meta...
    Disponible

    85,60 €

  • Consumer Behavior Research
    Gerald Zaltman / Vibrant Publishers
    Explore the science behind consumer choices with Consumer Behavior Research by Gerald Zaltman, a profound exploration of the psychological, social, and cultural forces that shape purchasing decisions. This book delves into cutting-edge research methodologies and innovative theories, providing actionable insights into the dynamics of consumer behavior. Zaltman’s work bridges the...
    Disponible

    85,02 €

  • Marketing Management
    Gerald Zaltman / Vibrant Publishers
    Explore the evolution of strategic decision-making in marketing with Marketing Management by Gerald Zaltman. This comprehensive book redefines how businesses approach marketing, emphasizing the integration of innovation, customer-centricity, and strategic foresight. Zaltman delves into the complexities of managing marketing initiatives in dynamic environments, offering actionab...
    Disponible

    85,80 €

  • Marketing Theory
    Gerald Zaltman / Vibrant Publishers
    Explore a fresh perspective on marketing with Gerald Zaltman’s Marketing Theory. This insightful book challenges conventional approaches and introduces groundbreaking concepts that redefine how businesses and academics approach marketing. Zaltman delves into the psychology of consumer behavior, the role of narratives, and the interplay of societal values in shaping markets. By ...
    Disponible

    85,80 €

  • Planned Social Change and the Diffusion of Innovation
    Gerald Zaltman / Vibrant Publishers
    Dive into the transformative ideas of Planned Social Change and the Diffusion of Innovation by Gerald Zaltman. This foundational book examines the intricate processes behind societal change and the adoption of innovative ideas. Through a mix of groundbreaking theories and real-world applications, Zaltman reveals how change agents, communication strategies, and cultural factors ...
    Disponible

    102,76 €

  • Globalization And International Marketing Competition
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Globalization and International Marketing Competition By Philip KotlerDiscover the authoritative guide on international marketing from marketing legend Philip Kotler. This title takes you on a deep dive into the dynamic world of globalization and competition, offering insights and strategies that are crucial for any business looking to thrive on the global ...
    Disponible

    86,09 €

  • Globalization And International Marketing Competition
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Globalization and International Marketing Competition By Philip KotlerDiscover the authoritative guide on international marketing from marketing legend Philip Kotler. This title takes you on a deep dive into the dynamic world of globalization and competition, offering insights and strategies that are crucial for any business looking to thrive on the global ...
    Disponible

    104,10 €

  • Marketing In The New Economy
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Marketing in the New Economy by Philip KotlerUnlock the secrets to successful marketing in the digital age with Legend in Marketing: Marketing in the New Economy by Philip Kotler. This groundbreaking book offers a comprehensive guide to navigating the rapidly evolving marketing landscape. Philip Kotler, a legendary figure in marketing, presents an in-depth ...
    Disponible

    86,39 €

  • Marketing In The New Economy
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Marketing in the New Economy by Philip KotlerUnlock the secrets to successful marketing in the digital age with Legend in Marketing: Marketing in the New Economy by Philip Kotler. This groundbreaking book offers a comprehensive guide to navigating the rapidly evolving marketing landscape. Philip Kotler, a legendary figure in marketing, presents an in-depth ...
    Disponible

    104,41 €

  • Broadening The Concept And Applications Of Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Broadening The Concept and Applications of Marketing by Philip KotlerDiscover the transformative power of modern marketing with Legend in Marketing by Philip Kotler, a pioneer in the field. This seminal work goes beyond traditional marketing concepts, offering an expanded view of how marketing intersects with technology, global trends, and evolving consumer...
    Disponible

    85,45 €

  • Broadening The Concept And Applications Of Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Broadening The Concept and Applications of Marketing by Philip KotlerDiscover the transformative power of modern marketing with Legend in Marketing by Philip Kotler, a pioneer in the field. This seminal work goes beyond traditional marketing concepts, offering an expanded view of how marketing intersects with technology, global trends, and evolving consumer...
    Disponible

    103,46 €

  • The Social And Ethical Side Of Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: The Social and Ethical Side of Marketing By Philip KotlerExplore the transformative insights of marketing legend Philip Kotler in his latest book, Legend in Marketing: The Social and Ethical Side of Marketing. This essential read delves into the critical aspects of marketing that extend beyond traditional practices, focusing on the profound social and ethic...
    Disponible

    86,01 €

  • The Social And Ethical Side Of Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: The Social and Ethical Side of Marketing By Philip KotlerExplore the transformative insights of marketing legend Philip Kotler in his latest book, Legend in Marketing: The Social and Ethical Side of Marketing. This essential read delves into the critical aspects of marketing that extend beyond traditional practices, focusing on the profound social and ethic...
    Disponible

    104,02 €

  • Marketing Theory And Orientation
    Philip Kotler / Vibrant Publishers
    Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.Designed for...
    Disponible

    103,32 €

  • Analytical Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Analytical Marketing by Philip KotlerDiscover the future of marketing with Philip Kotler’s groundbreaking book, 'Legend in Marketing: Analytical Marketing.' As a pioneering force in the field of marketing, Kotler provides a comprehensive exploration of analytical marketing strategies that are reshaping the industry. This indispensable guide equips you with ...
    Disponible

    103,16 €

  • Creating And Managing The Product Mix
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Creating and Managing the Product Mix by Philip KotlerUnlock the secrets of successful product management with Philip Kotler’s 'Legend in Marketing: Creating and Managing the Product Mix.' This essential guide, authored by the marketing luminary himself, provides a deep dive into the creation and management of a dynamic product mix that can transform your b...
    Disponible

    86,49 €

  • Creating And Managing The Product Mix
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Creating and Managing the Product Mix by Philip KotlerUnlock the secrets of successful product management with Philip Kotler’s 'Legend in Marketing: Creating and Managing the Product Mix.' This essential guide, authored by the marketing luminary himself, provides a deep dive into the creation and management of a dynamic product mix that can transform your b...
    Disponible

    104,50 €

  • Improving The Role And Practice Of Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Improving the Role and Practice of Marketing by Philip KotlerElevate your marketing game with 'Legend in Marketing' by the renowned Philip Kotler. This essential guide offers a forward-thinking approach to marketing in today’s dynamic environment. Kotler, a pioneer in the field, examines the latest trends and technologies that are reshaping the marketing la...
    Disponible

    85,97 €

  • Improving The Role And Practice Of Marketing
    Philip Kotler / Vibrant Publishers
    Legend in Marketing: Improving the Role and Practice of Marketing by Philip KotlerElevate your marketing game with 'Legend in Marketing' by the renowned Philip Kotler. This essential guide offers a forward-thinking approach to marketing in today’s dynamic environment. Kotler, a pioneer in the field, examines the latest trends and technologies that are reshaping the marketing la...
    Disponible

    103,98 €

  • Strategic Marketing
    Philip Kotler / Vibrant Publishers
    Strategic Marketing by Philip KotlerUnlock the secrets to effective marketing with Philip Kotler’s Strategic Marketing. Renowned as a cornerstone in marketing literature, this book offers a deep dive into the principles and practices that drive successful marketing strategies. Kotler’s expertise illuminates the path to creating and executing strategies that stand out in today’s...
    Disponible

    86,62 €

  • Strategic Marketing
    Philip Kotler / Vibrant Publishers
    Strategic Marketing by Philip KotlerUnlock the secrets to effective marketing with Philip Kotler’s Strategic Marketing. Renowned as a cornerstone in marketing literature, this book offers a deep dive into the principles and practices that drive successful marketing strategies. Kotler’s expertise illuminates the path to creating and executing strategies that stand out in today’s...
    Disponible

    104,64 €

  • Marketing Theory And Orientation
    Philip Kotler / Vibrant Publishers
    Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.Designed for...
    Disponible

    85,31 €


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