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Związek doświadczeń estetycznych z zarządzaniem atmosferą

Związek doświadczeń estetycznych z zarządzaniem atmosferą

Christina W. Y. Wong / Derry Law / Mei-chun Cheung

60,20 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208895075
60,20 €
IVA incluido
Disponible

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Sobre IBD

Detaliści często koncentrują się na powiązaniach między rozumieniem poznawczym, reakcją emocjonalną docelowych klientów i projektowaniem elementów wizualnego merchandisingu, aby opracować odpowiednią strategię atmosferyczną, która zapewni klientom pozytywne doświadczenia zakupowe, ale nie uwzględniają wpływu wartości społecznych i kulturowych. Jednak kreatywność konsumentów, ich doświadczenia estetyczne i wartości społeczne również wpływają na ich postrzeganie symbolicznych komunikatów przekazywanych przez ekspozycje oraz stopień ich reakcji na towary.

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