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Associação de experiências estéticas com gestão atmosférica

Associação de experiências estéticas com gestão atmosférica

Christina W. Y. Wong / Derry Law / Mei-chun Cheung

60,20 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208895082
60,20 €
IVA incluido
Disponible

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Sobre IBD

Os retalhistas concentram-se frequentemente na associação entre a compreensão cognitiva, a resposta emocional dos clientes-alvo e o design dos elementos de merchandising visual, a fim de desenvolver a estratégia atmosférica certa para criar experiências de compra positivas para os clientes, mas o impacto dos valores sociais e culturais não tem sido considerado. No entanto, o sentido de criatividade dos consumidores, as suas experiências estéticas e valores sociais também influenciam a sua perceção das mensagens simbólicas projetadas pelas vitrines e o seu grau de resposta em relação à mercadoria.

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