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Verbindung von ästhetischen Erfahrungen mit dem Management der Atmosphäre

Verbindung von ästhetischen Erfahrungen mit dem Management der Atmosphäre

Christina W. Y. Wong / Derry Law / Mei-chun Cheung

60,26 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208477608
60,26 €
IVA incluido
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Sobre IBD

Einzelhändler konzentrieren sich häufig auf die Verbindung zwischen kognitivem Verständnis, emotionaler Reaktion der Zielkunden und der Gestaltung visueller Merchandising-Elemente, um die richtige Atmosphärenstrategie zu entwickeln und positive Einkaufserlebnisse für Kunden zu schaffen. Die Auswirkungen sozialer und kultureller Werte wurden jedoch bisher nicht berücksichtigt. Die Kreativität der Verbraucher, ihre ästhetischen Erfahrungen und sozialen Werte beeinflussen jedoch auch ihre Wahrnehmung der symbolischen Botschaften, die von Displays vermittelt werden, und ihre Reaktion auf die Waren.

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