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Association entre expériences esthétiques et gestion de l’ambiance

Association entre expériences esthétiques et gestion de l’ambiance

Christina W. Y. Wong / Derry Law / Mei-chun Cheung

60,26 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208477776
60,26 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Perelló (Valencia)
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  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Les détaillants se concentrent souvent sur l’association entre la compréhension cognitive, la réponse émotionnelle des clients cibles et la conception des éléments de merchandising visuel afin de développer la bonne stratégie d’ambiance pour créer des expériences d’achat positives pour les clients, mais l’impact des valeurs sociales et culturelles n’a pas été pris en compte. Or, le sens de la créativité des consommateurs, leurs expériences esthétiques et leurs valeurs sociales influencent également leur perception des messages symboliques véhiculés par les présentoirs et leur degré de réaction face aux marchandises.

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