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Associazione delle esperienze estetiche con la gestione dell’atmosfera

Associazione delle esperienze estetiche con la gestione dell’atmosfera

Christina W. Y. Wong / Derry Law / Mei-chun Cheung

60,20 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208895068
60,20 €
IVA incluido
Disponible

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Sobre IBD

I rivenditori spesso si concentrano sull’associazione tra comprensione cognitiva, risposta emotiva dei clienti target e progettazione degli elementi di visual merchandising al fine di sviluppare la giusta strategia atmosferica per creare esperienze di acquisto positive per i clienti, ma l’impatto dei valori sociali e culturali non è stato preso in considerazione. Tuttavia, anche il senso di creatività dei consumatori, le loro esperienze estetiche e i valori sociali influenzano la loro percezione dei messaggi simbolici proiettati dagli espositori e il loro grado di risposta nei confronti della merce.

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