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Sprache, Empfang und Beschilderung in der Hotellerie

Sprache, Empfang und Beschilderung in der Hotellerie

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106,54 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Empresa y gestión
ISBN:
9786209574252
106,54 €
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Sobre IBD

Die weltweite Hotellerie beruht auf drei Säulen: Sprache, Empfang und Beschilderung, die zu universellen Standards für Kommunikation, Beziehung und Orientierung geworden sind. In der heutigen Zeit, die von Globalisierung, Digitalisierung und dem Streben nach Nachhaltigkeit geprägt ist, müssen diese Dimensionen an die lokalen Gegebenheiten angepasst werden, ohne ihre internationale Kohärenz zu verlieren. Das Problem, das dieses Buch lösen will, ist die Diskrepanz zwischen globalen Normen und afrikanischen Praktiken, die oftmals Lücken in der Sprachausbildung, den Empfangsprotokollen und der inklusiven Beschilderung aufweisen. Seine Ergebnisse bieten Analyseraster, pädagogische Instrumente und kontextualisierte Modelle. Die Auswirkungen sind zweifach: für die Fachleute eine Verbesserung der Qualität und der Wettbewerbsfähigkeit; für die Studierenden eine integrative Ausbildung, die sie auf einen anspruchsvollen und nachhaltigen Hotelmarkt vorbereitet.

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