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Lingua, ospitalità e segnaletica alberghiera

Lingua, ospitalità e segnaletica alberghiera

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106,58 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Empresa y gestión
ISBN:
9786209581939
106,58 €
IVA incluido
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Sobre IBD

L’industria alberghiera mondiale si basa su tre pilastri: lingua, accoglienza e segnaletica, che sono diventati standard universali per la comunicazione, le relazioni e l’orientamento. Nell’attuale contesto di globalizzazione, digitalizzazione e ricerca della sostenibilità, queste dimensioni devono essere adattate alle realtà locali senza perdere la loro coerenza internazionale. Questo libro affronta il problema del divario tra gli standard globali e le pratiche africane, spesso carenti nella formazione linguistica, nei protocolli di accoglienza e nella segnaletica inclusiva. I suoi risultati forniscono quadri analitici, strumenti didattici e modelli contestualizzati. L’impatto è duplice: per i professionisti, un miglioramento della qualità e della competitività; per gli studenti, un programma di formazione integrativo che li prepara a un mercato alberghiero esigente e sostenibile.

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