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Język, gościnność i oznakowanie hoteli

Język, gościnność i oznakowanie hoteli

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106,56 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Empresa y gestión
ISBN:
9786209584497
106,56 €
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Globalna branża hotelarska opiera się na trzech filarach: języku, powitaniu i oznakowaniu, które stały się uniwersalnymi standardami komunikacji, relacji i orientacji. W obecnym kontekście globalizacji, cyfryzacji i dążenia do zrównoważonego rozwoju, wymiary te muszą zostać dostosowane do lokalnych realiów bez utraty ich międzynarodowej spójności. Niniejsza książka porusza problem rozbieżności między globalnymi standardami a afrykańskimi praktykami, których często brakuje w szkoleniach językowych, protokołach odbioru i oznakowaniu integracyjnym. Jej wyniki zapewniają ramy analityczne, narzędzia dydaktyczne i modele kontekstowe. Wpływ jest dwojaki: dla profesjonalistów, poprawa jakości i konkurencyjności; dla studentów, integracyjny program szkoleniowy, który przygotowuje ich do wymagającego i zrównoważonego rynku hotelarskiego.

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