Personalities and Products

Personalities and Products

Personalities and Products

Edd Applegate

122,02 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
1998
Materia
Publicidad
ISBN:
9780313303647
122,02 €
IVA incluido
Disponible

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Otros libros del autor

  • Strategic Copywriting
    Edd Applegate
    When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate explains core principles that have guided advertising for decades and introduces how to ide...
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  • Political and Social Change in the United States
    Edd Applegate
    Through the prism of the U.S. Constitution and other foundational documents, Edd Applegate’s Political and Social Changes in the United States will discuss major transformations in American social and political life since the Founding, beginning with England’s expansion in North America, the War of Independence, and the early national period. It proceeds through industrializati...
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  • Rise of Advertising in the United States
    Edd Applegate
    In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies ...
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  • Rise of Advertising in the United States
    Edd Applegate
    In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. ...
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  • Advocacy Journalists
    Edd Applegate
    In all likelihood advocacy journalism is the oldest form of reportage. It appears frequently whenever journalists desire to advocate their beliefs or ideas about major political or social problems. In Advocacy Journalists: A Biographical Dictionary of Writers and Editors, Edd Applegate identifies the most notable figures in this field. Each entry contains biographical informati...
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  • Muckrakers
    Edd Applegate
    During the 1800s, the United States progressed at a remarkable rate. Commerce gave rise to regional specialization and contributed to the growth of cities. By 1860 the nation had prospered to the extent that it no longer depended on Europe to purchase its goods. Innovations in technology helped increase production, especially in textiles, and transportation projects helped redu...
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