LIBROS DEL AUTOR: edd applegate

14 resultados para LIBROS DEL AUTOR: edd applegate

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  • Strategic Copywriting
    Edd Applegate
    When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate explains core principles that have guided advertising for decades and introduces how to ide...
    Disponible

    170,93 €

  • Political and Social Change in the United States
    Edd Applegate
    Through the prism of the U.S. Constitution and other foundational documents, Edd Applegate’s Political and Social Changes in the United States will discuss major transformations in American social and political life since the Founding, beginning with England’s expansion in North America, the War of Independence, and the early national period. It proceeds through industrializati...
    Disponible

    141,12 €

  • Rise of Advertising in the United States
    Edd Applegate
    In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies ...
    Disponible

    40,54 €

  • Rise of Advertising in the United States
    Edd Applegate
    In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. ...
    Disponible

    91,89 €

  • Advocacy Journalists
    Edd Applegate
    In all likelihood advocacy journalism is the oldest form of reportage. It appears frequently whenever journalists desire to advocate their beliefs or ideas about major political or social problems. In Advocacy Journalists: A Biographical Dictionary of Writers and Editors, Edd Applegate identifies the most notable figures in this field. Each entry contains biographical informati...
    Disponible

    106,94 €

  • Muckrakers
    Edd Applegate
    During the 1800s, the United States progressed at a remarkable rate. Commerce gave rise to regional specialization and contributed to the growth of cities. By 1860 the nation had prospered to the extent that it no longer depended on Europe to purchase its goods. Innovations in technology helped increase production, especially in textiles, and transportation projects helped redu...
    Disponible

    106,95 €

  • Muckrakers
    Edd Applegate
    Professor Edd Applegate profiles the men and women who either wrote muckraking journalism or edited publications that featured muckraking articles. Some of the most important figures of journalism are here, including Nellie Bly, Upton Sinclair, Lincoln Steffens, George Kennan, Jack London, Frank Norris, Rachel Carson, George Seldes, and I.F. Stone. ...
    Disponible

    86,00 €

  • Cases in Advertising and Marketing Management
    Art Johnsen / Edd Applegate
    Online Instructor Manual (login required)Creative Brief Form (Figure 8.1) (pdf file)Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what the...
    Disponible

    64,88 €

  • Cases in Advertising and Marketing Management
    Art Johnsen / Edd Applegate
    Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. ...
    Disponible

    181,97 €

  • American Naturalistic and Realistic Novelists
    E. C. Applegate / ECApplegate / Edd Applegate
    ...
    Disponible

    104,98 €

  • Personalities and Products
    Edd Applegate
    ...
    Disponible

    122,02 €

  • Literary Journalism
    Edd Applegate
    ...
    Disponible

    105,47 €

  • Print and Broadcast Journalism
    Edd Applegate
    ...
    Disponible

    121,90 €

  • The Ad Men and Women
    Edd Applegate
    ...
    Disponible

    105,41 €