LIBROS DEL AUTOR: edd applegate

3 resultados para LIBROS DEL AUTOR: edd applegate

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  • Rise of Advertising in the United States
    Edd Applegate
    In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies ...
    Disponible

    40,54 €

  • Muckrakers
    Edd Applegate
    Professor Edd Applegate profiles the men and women who either wrote muckraking journalism or edited publications that featured muckraking articles. Some of the most important figures of journalism are here, including Nellie Bly, Upton Sinclair, Lincoln Steffens, George Kennan, Jack London, Frank Norris, Rachel Carson, George Seldes, and I.F. Stone. ...
    Disponible

    86,00 €

  • Cases in Advertising and Marketing Management
    Art Johnsen / Edd Applegate
    Online Instructor Manual (login required)Creative Brief Form (Figure 8.1) (pdf file)Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what the...
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    64,88 €