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L’Expérience Client dans les Loisirs Expérientiels

L’Expérience Client dans les Loisirs Expérientiels

Mostafa Abakouy / Yasmine LEBBADI

115,20 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786202281089
115,20 €
IVA incluido
Disponible

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Sobre IBD

L’ère expérientielle est marquée par le fait que les consommateurs sont assoiffés à vivre des expériences de consommation extraordinaires, intenses et mémorables. Les études sur l’univers des loisirs expérientiels expliquent qu’il s’agit par définition des activités qui sortent de l’ordinaire, qu’on ne souhaite pas vivre plusieurs fois et dont les clients ont des attentes hautes et confuses à la fois. Le but de notre recherche est d’explorer les spécificités de l’expérience client dans les loisirs expérientiels et d’alimenter les deux mondes scientifique et professionnel grâce à un panorama méthodologique qui regroupe la recherche documentaire, l’enquête exploratoire et l’étude quantitative, d’un modèle vérifié qui explique le processus d’attraction, de satisfaction et de fidélisation des clients de ces loisirs.

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