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Doświadczenie klienta w Experiential Leisure

Doświadczenie klienta w Experiential Leisure

Mostafa Abakouy / Yasmine LEBBADI

146,79 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208872953
146,79 €
IVA incluido
Disponible

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Sobre IBD

Era doświadczeń charakteryzuje się tym, że konsumenci pragną przeżywać niezwykłe, intensywne i niezapomniane doświadczenia związane z konsumpcją. Badania dotyczące świata rozrywki opartej na doświadczeniach wyjaśniają, że są to z definicji działania wykraczające poza codzienność, których nie chce się powtarzać i wobec których klienci mają wysokie, ale jednocześnie niejasne oczekiwania. Celem naszych badań jest zbadanie specyfiki doświadczeń klientów w branży rozrywki opartej na doświadczeniach oraz wzbogacenie zarówno świata nauki, jak i świata zawodowego dzięki przeglądowi metodologicznemu, który obejmuje badania dokumentacyjne, badania eksploracyjne i badania ilościowe, a także sprawdzony model wyjaśniający proces przyciągania, satysfakcji i lojalności klientów tej branży.

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