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L’esperienza del cliente nel tempo libero esperienziale

L’esperienza del cliente nel tempo libero esperienziale

Mostafa Abakouy / Yasmine LEBBADI

146,80 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208872946
146,80 €
IVA incluido
Disponible

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Sobre IBD

L’era esperienziale è caratterizzata dal fatto che i consumatori sono assetati di esperienze di consumo straordinarie, intense e memorabili. Gli studi sul mondo del tempo libero esperienziale spiegano che si tratta per definizione di attività fuori dall’ordinario, che non si desidera ripetere più volte e per le quali i clienti hanno aspettative elevate e al tempo stesso confuse. L’obiettivo della nostra ricerca è quello di esplorare le specificità dell’esperienza del cliente nel tempo libero esperienziale e di alimentare sia il mondo scientifico che quello professionale grazie a un panorama metodologico che riunisce la ricerca documentaria, l’indagine esplorativa e lo studio quantitativo, di un modello verificato che spiega il processo di attrazione, soddisfazione e fidelizzazione dei clienti di questo tipo di tempo libero.

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