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Inhaltsanalyse von Nachrichten zur Krisenkommunikation

Inhaltsanalyse von Nachrichten zur Krisenkommunikation

Viktoryia Abramenka

35,63 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209379413
35,63 €
IVA incluido
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Sobre IBD

Diese Studie analysiert die Krisenkommunikationsbotschaften der beiden Unternehmen British Petroleum (BP) und Tokyo Electric Power Company (TEPCO). Die Studie untersucht die Pressemitteilungen, Facebook-Updates und Tweets der Unternehmen. Die Untersuchung befasst sich mit vier Hauptthemen in den Krisenkommunikationsbotschaften der Unternehmen: Vertrauen, Zusammenarbeit, Engagement und Interaktivität. Anschließend werden die Krisenkommunikationsstrategien untersucht.

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