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Analyse du contenu des messages de communication de crise

Analyse du contenu des messages de communication de crise

Viktoryia Abramenka

35,63 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209381973
35,63 €
IVA incluido
Disponible

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Sobre IBD

Cette recherche analyse les messages de communication de crise de deux organisations : British Petroleum (BP) et Tokyo Electric Power Company (TEPCO). L’étude examine les communiqués de presse, les mises à jour Facebook et les tweets de ces organisations. La recherche s’attache à détecter quatre thèmes principaux dans les messages de communication de crise des entreprises : la confiance, la collaboration, l’engagement et l’interactivité. Cette étude se penche ensuite sur les stratégies de communication de crise.

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