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Analiza treści komunikatów dotyczących sytuacji kryzysowych

Analiza treści komunikatów dotyczących sytuacji kryzysowych

Viktoryia Abramenka

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209376856
35,63 €
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Sobre IBD

W niniejszym badaniu przeanalizowano komunikaty dotyczące sytuacji kryzysowych dwóch organizacji: British Petroleum (BP) i Tokyo Electric Power Company (TEPCO). W ramach badania przeanalizowano komunikaty prasowe, aktualizacje na Facebooku i tweety tych organizacji. W badaniu skupiono się na wykryciu czterech głównych tematów w komunikatach dotyczących sytuacji kryzysowych tych firm: zaufanie, współpraca, zaangażowanie i interaktywność. Następnie w badaniu przeanalizowano strategie komunikacji kryzysowej.

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