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Analisi dei contenuti dei messaggi di comunicazione di crisi

Analisi dei contenuti dei messaggi di comunicazione di crisi

Viktoryia Abramenka

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209387098
35,63 €
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Sobre IBD

Questa ricerca analizza i messaggi di comunicazione di crisi di due organizzazioni: British Petroleum (BP) e Tokyo Electric Power Company (TEPCO). Lo studio esamina i comunicati stampa, gli aggiornamenti su Facebook e i tweet delle organizzazioni. La ricerca si concentra sull’individuazione di quattro temi principali nei messaggi di comunicazione di crisi delle aziende: fiducia, collaborazione, impegno e interattività. Lo studio prosegue poi esaminando le strategie di comunicazione di crisi.

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