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Análise do conteúdo das mensagens de comunicação de crise

Análise do conteúdo das mensagens de comunicação de crise

Viktoryia Abramenka

35,57 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209389658
35,57 €
IVA incluido
Disponible

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Sobre IBD

Esta pesquisa analisa as mensagens de comunicação de crise de duas organizações: British Petroleum (BP) e Tokyo Electric Power Company (TEPCO). O estudo analisa os comunicados de imprensa, atualizações no Facebook e tweets das organizações. A pesquisa procura detectar quatro temas principais nas mensagens de comunicação de crise das empresas: confiança, colaboração, compromisso e interatividade. Em seguida, o estudo analisa as estratégias de comunicação de crise.

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