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Distribuzione e commercio elettronico

Distribuzione e commercio elettronico

Gabriel Malongo Mpidi / Montana Joshua Mbi Mbambi

104,14 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208955144
104,14 €
IVA incluido
Disponible

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Il libro 'Distribuzione e commercio elettronico' analizza l’evoluzione della distribuzione nell’era digitale, segnata dall’ascesa del commercio elettronico e dall’integrazione dei canali fisici e digitali. Inizia definendo i tipi di distribuzione (intensiva, selettiva, esclusiva) e il loro ruolo strategico. Esplora poi la trasformazione digitale, l’impatto dei marketplace, dei social network e di tecnologie come l’AI e la realtà aumentata. Il libro esamina le nuove strategie omnichannel, l’importanza della logistica e del merchandising e le questioni relative alla sostenibilità dell’e-commerce. Infine, evidenzia le prospettive future: personalizzazione, automazione e responsabilità ambientale.

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