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Distribuição e comércio eletrónico

Distribuição e comércio eletrónico

Gabriel Malongo Mpidi / Montana Joshua Mbi Mbambi

104,14 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208955137
104,14 €
IVA incluido
Disponible

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Sobre IBD

O livro 'Distribuição e Comércio Eletrónico' analisa a evolução da distribuição na era digital, marcada pelo surgimento do comércio eletrónico e pela integração dos canais físicos e digitais. Começa por definir os tipos de distribuição (intensiva, selectiva, exclusiva) e o seu papel estratégico. De seguida, explora a transformação digital, o impacto dos mercados, das redes sociais e de tecnologias como a IA e a realidade aumentada. O livro analisa as novas estratégias omnicanal, a importância da logística e do merchandising e as questões relacionadas com a sustentabilidade do comércio eletrónico. Por último, destaca as perspectivas futuras: personalização, automatização e responsabilidade ambiental.

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