Distribution et e-commerce

Distribution et e-commerce

Gabriel Malongo Mpidi / Montana Joshua Mbi Mbambi

101,41 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208823597
101,41 €
IVA incluido
Disponible

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Sobre IBD

Le livre Distribution et E-commerce analyse l’évolution de la distribution à l’ère du numérique, marquée par l’essor du e-commerce et l’intégration des canaux physiques et digitaux. Il débute par une définition des types de distribution (intensive, sélective, exclusive) et leur rôle stratégique. Il explore ensuite la transformation numérique, l’impact des marketplaces, des réseaux sociaux et des technologies comme l’IA ou la réalité augmentée. L’ouvrage aborde les nouvelles stratégies omnicanales, l’importance de la logistique et du merchandising, et les enjeux liés à la durabilité du commerce en ligne. Enfin, il met en avant les perspectives futures : personnalisation, automatisation et responsabilité environnementale.

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