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Distribution and e-commerce

Distribution and e-commerce

Gabriel Malongo Mpidi / Montana Joshua Mbi Mbambi

104,07 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208955106
104,07 €
IVA incluido
Disponible

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Sobre IBD

Distribution and E-commerce' analyzes the evolution of distribution in the digital age, marked by the rise of e-commerce and the integration of physical and digital channels. It begins with a definition of distribution types (intensive, selective, exclusive) and their strategic role. It then explores digital transformation, the impact of marketplaces, social networks and technologies such as AI or augmented reality. The book looks at the new omnichannel strategies, the importance of logistics and merchandising, and the challenges of e-business sustainability. Finally, it highlights future prospects: personalization, automation and environmental responsibility.

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