Sergio Eladios Ballesteros Herrera
Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
This paper presents a comprehensive model for strengthening AMADAM’s institutional management through innovation, organizational development, and excellence in the user experience. It begins with a strategic assessment that analyzes the organization’s structure, mission, vision, and operations, highlighting that AMADAM focuses on applied scientific research and continental academic collaboration. As noted in the text, the administrative process constitutes 'the backbone that enables organizations to plan, coordinate, and evaluate their activities,' integrating planning, organization, direction, and control into a dynamic cycle that adapts to changes in the environment. The strategic analysis incorporates tools such as SWOT, PESTEL, EFE and EFI matrices, financial diagnosis, human talent assessment, and a study of the technological environment. These methodologies make it possible to identify strengths, weaknesses, opportunities, and threats, as well as to understand the influence of the political, economic, social, technological, and legal context.