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Brand Fans

Brand Fans

Aaron C.T. Smith / Constantino Stavros / Kate Westberg

195,55 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2018
Materia
Investigación de mercado
ISBN:
9783319840321
195,55 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

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