LIBROS DEL AUTOR: kate westberg

2 resultados para LIBROS DEL AUTOR: kate westberg

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  • Performance and Image Enhancing Drugs and Substances
    Aaron Smith / Bob Stewart / Kate Westberg
    In the pursuit of more muscle, enhanced strength, sustained endurance and idealised physiques, an increasing number of elite athletes, recreational sport enthusiasts and body-conscious gym-users are turning to performance and image enhancing drugs and substances (PIEDS). In many instances, such use occurs with little regard for the health, social and economic consequences.　This...
    Disponible

    77,68 €

  • Brand Fans
    Aaron C.T. Smith / Constantino Stavros / Kate Westberg
    Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and l...
    Disponible

    195,55 €