LIBROS DEL AUTOR: aaron c t smith

17 resultados para LIBROS DEL AUTOR: aaron c t smith

aaron c t smith Eliminar filtro Quitar filtros
  • The Psychology of Sports Fans
    Aaron C.T. Smith
    Why are so many people committed to sports? Why are they so committed? Why do fans remain loyal when this seems illogical and counter-intuitive? The Psychology of Sports Fans explains the intricate psychological foundations of sports fandom, exploring why sports hold such emotional power across cultures and demographics. ...
    Disponible

    25,18 €

  • The Value of Sport
    Aaron C.T. Smith / Bob Stewart
    This concise and thought-provoking book examines the myths and realities surrounding the wider value of sport. It asks a fundamental question: what is it about sport that leads to grand claims about its supposed capacity to do so many good things for society? ...
    Disponible

    98,29 €

  • Research Methods for Sport Management
    Aaron C.T. Smith / Daniel Read / James Skinner
    Now in a fully revised and updated second edition, Research Methods for Sport Management provides a complete introduction to qualitative, quantitative and mixed methods for sport management students and practitioners. ...
    Disponible

    107,79 €

  • Research Methods for Sport Management
    Aaron C.T. Smith / Daniel Read / James Skinner
    Now in a fully revised and updated second edition, Research Methods for Sport Management provides a complete introduction to qualitative, quantitative and mixed methods for sport management students and practitioners. ...
    Disponible

    272,43 €

  • Introduction to Sport Marketing
    Aaron C.T. Smith / Constantino Stavros / James Skinner
    Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. ...
    Disponible

    286,36 €

  • Sport Branding Insights
    Aaron C.T. Smith / Constantino Stavros
    For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. ...
    Disponible

    42,75 €

  • Cognitive Mechanisms of Belief Change
    Aaron C. T. Smith
    Belief change lies at the heart of all human aspirations. From career progression, weight loss, spiritual commitment, and ideological passion, to love, grief, war, identity, and sport, beliefs guide our lives and to a great extent, determine our success, satisfaction and happiness. Cognitive Mechanisms of Belief Change is relevant to anyone interested in the machinations of how...
    Disponible

    84,78 €

  • Qualitative Research in Sport Management
    Aaron C.T. Smith / Allan Edwards / James Skinner
    This new edition is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research planning to reporting results, this edition includes expanded coverage of cutting-edge areas including digital and social media research, critical realism and social network analysis. ...
    Disponible

    266,65 €

  • Qualitative Research in Sport Management
    Aaron C.T. Smith / Allan Edwards / James Skinner
    Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organisations, stakeholders and performance. Now in a fully revised and extended new edition, this book is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research plannin...
    Disponible

    99,40 €

  • Sport Branding Insights
    Aaron C.T. Smith / Constantino Stavros
    For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. ...
    Disponible

    96,94 €

  • Fostering Innovative Cultures in Sport
    Aaron C. T. Smith / James Skinner / Steve Swanson
    Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leader...
    Disponible

    121,62 €

  • Fostering Innovative Cultures in Sport
    Aaron C. T. Smith / Aaron CTSmith / James Skinner / Steve Swanson
    Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leader...
    Disponible

    169,10 €

  • Brand Fans
    Aaron C.T. Smith / Constantino Stavros / Kate Westberg
    Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and l...
    Disponible

    195,55 €

  • Reinventing Innovation
    Aaron C. T. Smith / Aaron CTSmith / David H. Gilbert / David HGilbert / Fiona Sutherland
    Based on research findings and detailed, original cases, this book charts the new innovation imperative, where organizations must deliver on dual goals: an efficient return on current operations, and a burgeoning pipeline of new products. It argues that the two pursuits cannot be achieved through a bland compromise, or by switching priorities back and forth. Only a ’dual’ organ...
    Disponible

    71,42 €

  • Brand Fans
    Aaron C.T. Smith / Aaron C.TSmith / Constantino Stavros / Kate Westberg
    Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and l...
    Disponible

    193,86 €

  • Cognitive Mechanisms of Belief Change
    Aaron C. T. Smith
    Belief change lies at the heart of all human aspirations. From career progression, weight loss, spiritual commitment, and ideological passion, to love, grief, war, identity, and sport, beliefs guide our lives and to a great extent, determine our success, satisfaction and happiness. Cognitive Mechanisms of Belief Change is relevant to anyone interested in the machinations of how...
    Disponible

    107,67 €

  • Thinking about Religion
    Aaron C. T. Smith
    Thinking about Religion presents a case for an inter-disciplinary science of religion, proposing that religion operates as a kind of psychological and social placebo effect. Religious belief combines thought, feeling and experience in a way that leverages the natural tendency of the mind to latch on to socially and personally useful concepts. This effect delivers tangible benef...
    Disponible

    65,03 €