LIBROS DEL AUTOR: constantino stavros

2 resultados para LIBROS DEL AUTOR: constantino stavros

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  • Sport Branding Insights
    Aaron C.T. Smith / Constantino Stavros
    For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. ...
    Disponible

    42,75 €

  • Brand Fans
    Aaron C.T. Smith / Constantino Stavros / Kate Westberg
    Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and l...
    Disponible

    195,55 €