LIBROS DEL AUTOR: constantino stavros

5 resultados para LIBROS DEL AUTOR: constantino stavros

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Introduction to Sport Marketing

Aaron C.T. Smith / Constantino Stavros / James Skinner

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. ...

Disponible

286,36 €
Sport Branding Insights

Aaron C.T. Smith / Constantino Stavros

For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. ...

Disponible

42,75 €
Sport Branding Insights

Aaron C.T. Smith / Constantino Stavros

For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. ...

Disponible

96,94 €
Brand Fans

Aaron C.T. Smith / Constantino Stavros / Kate Westberg

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and l...

Disponible

195,55 €
Brand Fans

Aaron C.T. Smith / Aaron C.TSmith / Constantino Stavros / Kate Westberg

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and l...

Disponible

193,86 €