LIBROS DEL AUTOR: gergen

17 resultados para LIBROS DEL AUTOR: gergen

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  • Internationale Filmwerbung als Spiegel kultureller Dimensionen
    Désirée Gergen
    Angesichts des boomenden globalen Marktes hat der Einsatz globalisierter Werbestrategien exponentiell zugenommen. Mit diesem neuen Trend ist auch der Bedarf an interkultureller Kompetenz und Wissen gestiegen. Traditionelle Werbeansätze sind nicht mehr wirksam, da immer mehr Länder und Kulturen den Markt betreten. Dies betrifft auch den Markt für Filmwerbung, ein Gebiet, zu dem ...
    Disponible

    72,33 €

  • La publicité cinématographique internationale, reflet des dimensions culturelles
    Désirée Gergen
    Avec l’essor du marché mondial, le recours à des stratégies publicitaires mondialisées a connu une croissance exponentielle. Cette nouvelle tendance s’accompagne également d’un besoin croissant de compétences et de connaissances interculturelles. Les approches publicitaires traditionnelles ne sont plus efficaces, car de plus en plus de pays et de cultures font leur entrée sur l...
    Disponible

    72,33 €

  • La pubblicità cinematografica internazionale come specchio delle dimensioni culturali
    Désirée Gergen
    Con il boom del mercato globale, l’uso di strategie pubblicitarie globalizzate è aumentato in modo esponenziale. Questa nuova tendenza ha comportato anche un crescente bisogno di competenze e conoscenze interculturali. Gli approcci tradizionali alla pubblicità non sono più efficaci, poiché sempre più paesi e culture stanno entrando nel mercato. Ciò riguarda anche il mercato del...
    Disponible

    72,27 €

  • Międzynarodowa reklama filmowa jako zwierciadło wymiarów kulturowych
    Désirée Gergen
    Wraz z dynamicznym rozwojem rynku globalnego stosowanie zglobalizowanych strategii reklamowych wzrosło wykładniczo. Ta nowa tendencja pociągnęła za sobą również wzrost zapotrzebowania na kompetencje i wiedzę międzykulturową. Tradycyjne podejścia do reklamy przestały być skuteczne, ponieważ na rynek wkracza coraz więcej krajów i kultur. Dotyczy to również rynku reklamy filmowej,...
    Disponible

    72,27 €

  • A publicidade cinematográfica internacional como espelho das dimensões culturais
    Désirée Gergen
    À medida que o mercado global cresce a um ritmo acelerado, a utilização de estratégias publicitárias globalizadas tem aumentado exponencialmente. Com esta nova tendência, surgiu também uma crescente necessidade de competências e conhecimentos interculturais. As abordagens tradicionais à publicidade já não são eficazes, à medida que cada vez mais países e culturas entram no merc...
    Disponible

    72,27 €

  • An Invitation to Social Construction
    Kenneth Gergen / Kenneth J Gergen
    This book uses real-world examples to bring together complex theories that are foundational to, and sometimes critical of, social constructionism in a way that is highly approachable for social sciences students. ...
    Disponible

    100,02 €

  • THE RELATIONAL IMPERATIVE
    Kenneth J Gergen
    We enter an era of the unknown - global conditions move with unprecedented speed, unpredictably, disruptively, and uncontrollably. Conflict is unceasing and increasingly polarized. Global warming and the spread of deadly diseases are a threat to all. How are we to go on? One thing is clear: in these perilous conditions working together is imperative. As Gergen advances in this ...
    Disponible

    17,80 €

  • Toward Transformation in Social Knowledge
    K. J. Gergen
    This century has been characterized by a strong and pervasive belief in 'certainty through science. ' It is a belief that has been nurtured by philosophers, scientists, and governing bodies alike. And, where vocal reassurance has failed to convince, modem technology has more than compensated. It has, in effect, been a century in at last to be making s...
    Disponible

    66,35 €

  • Statistics
    Gudmund R. Iversen / Mary Gergen
    An imaginative introduction to statistics, reorienting the course towards an understanding of statistical thinking and its meaning and use in daily life and work. Gudmund Iversen and Mary Gergen bring their years of experience and insight into teaching the subject, incorporating such innovations and insights as a sustained emphasis on the process of s...
    Disponible

    76,03 €

  • Social Exchange
    Kenneth Gergen
    INTRODUCTION In developing scientific theory there is perhaps nothing more propi­ tious than a compelling metaphor. If the metaphor is rich in imagery, complexly differentiated, emotionally evocative, and vitally wedded to the cultural lore, the theory to which it gives rise may enjoy a long and vigorous life. If the metaphor is sufficiently powerful,...
    Disponible

    133,74 €

  • Relational Being
    Kenneth J. Gergen
    ...
    Disponible

    97,51 €

  • The Quality Paradigm
    Christopher Gergen
    ...
    Disponible

    17,10 €

  • Feminist Reconstructions in Psychology
    Mary Gergen
    Feminist Reconstructions in Psychology introduces a distinctive new mode in doing psychology. This psychology is based on an increasingly popular range of ideas called social constructionism. Within the book, new forms of theory and methods of inquiry relating social constructionism to feminist topics are introduced. Each chapter highlights different topics of special concern w...
    Disponible

    119,97 €

  • Social Construction in Context
    Kenneth Gergen / Kenneth J. Gergen / Kenneth JGergen
    ...
    Disponible

    132,65 €

  • Relational Responsibility
    Kenneth J. Gergen / Sheila McNamee
    ...
    Disponible

    120,06 €

  • Toward Transformation in Social Knowledge
    Kenneth Gergen / Kenneth J. Gergen / Kenneth JGergen
    ...
    Disponible

    160,05 €

  • The Saturated Self
    Kenneth Gergen
    Today's ever-expanding communications technologies force us to relate to more people and institutions than ever before, challenging the way we view ourselves and our relationships. This powerful and provocative book draws from a wide range of disciplines—from anthropology to psychoanalysis, from film and fiction to literary theory—to explore these profound changes in our un...
    Disponible

    30,84 €