Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > ZJAWISKO GRY JĘZYKOWEJ W ROSYJSKOJĘZYCZNYCH ŚRODKACH MASOWEGO PRZEKAZU
ZJAWISKO GRY JĘZYKOWEJ W ROSYJSKOJĘZYCZNYCH ŚRODKACH MASOWEGO PRZEKAZU

ZJAWISKO GRY JĘZYKOWEJ W ROSYJSKOJĘZYCZNYCH ŚRODKACH MASOWEGO PRZEKAZU

Nazirova Laziza Shamsiddin kizi

64,30 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208921781
64,30 €
IVA incluido
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Sobre IBD

Streszczenie. Artykuł poświęcony jest kompleksowej analizie zjawiska gry językowej w rosyjskojęzycznych mediach. Gra językowa jest uważana za integralną część współczesnej komunikacji medialnej, pełniąc nie tylko funkcje rozrywkowe, ale także manipulacyjne, ekspresyjne i poznawcze. Autor podkreśla, że wykorzystanie niestandardowych form językowych - takich jak kalambury, neologizmy, aluzje kontekstowe i intertekstualne, parodie - staje się potężnym narzędziem wpływania na świadomość odbiorców.Podstawą metodologiczną były elementy analizy dyskursu, analizy stylistycznej i analizy treści, oparte na przykładach ze współczesnych rosyjskich mediów. Stwierdzono, że gra językowa staje się nie tylko narzędziem stylistycznym, ale także ważnym markerem kulturowym i ideologicznym

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