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O FENÓMENO DO JOGO DE LINGUAGEM NOS MEIOS DE COMUNICAÇÃO SOCIAL DE LÍNGUA RUSSA

O FENÓMENO DO JOGO DE LINGUAGEM NOS MEIOS DE COMUNICAÇÃO SOCIAL DE LÍNGUA RUSSA

Nazirova Laziza Shamsiddin kizi

64,30 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208921774
64,30 €
IVA incluido
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A nnotação. O artigo é dedicado a uma análise abrangente do fenómeno do jogo de linguagem nos meios de comunicação social de língua russa. O jogo de linguagem é considerado parte integrante da comunicação mediática moderna, desempenhando não só funções lúdicas, mas também manipulativas, expressivas e cognitivas. O autor salienta que a utilização de formas de linguagem não-padrão - como trocadilhos, neologismos, alusões contextuais e intertextuais, paródias - está a tornar-se um instrumento poderoso para influenciar a consciência do público.A base metodológica foi constituída por elementos de análise do discurso, análise estilística e análise de conteúdo, com base em exemplos dos meios de comunicação social russos modernos. Concluiu-se que o jogo de linguagem está a tornar-se não só um dispositivo estilístico, mas também um importante marcador cultural e ideológico

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