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LE PHÉNOMÈNE DU JEU LINGUISTIQUE DANS LES MÉDIAS DE MASSE DE LANGUE RUSSE

LE PHÉNOMÈNE DU JEU LINGUISTIQUE DANS LES MÉDIAS DE MASSE DE LANGUE RUSSE

Nazirova Laziza Shamsiddin kizi

64,30 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208921705
64,30 €
IVA incluido
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A nnotation. L’article est consacré à une analyse complète du phénomène du jeu de langage dans les médias de langue russe. Le jeu de langage est considéré comme une partie intégrante de la communication médiatique moderne, remplissant des fonctions non seulement divertissantes, mais aussi manipulatrices, expressives et cognitives. L’auteur souligne que l’utilisation de formes linguistiques non standard - telles que les jeux de mots, les néologismes, les allusions contextuelles et intertextuelles, les parodies - devient un outil puissant pour influencer la conscience du public.La base méthodologique était constituée d’éléments d’analyse du discours, d’analyse stylistique et d’analyse du contenu, sur la base d’exemples tirés des médias russes modernes. Il a été conclu que le jeu linguistique devient non seulement une figure de style, mais aussi un marqueur culturel et idéologique important.

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