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IL FENOMENO DEL GIOCO LINGUISTICO NEI MASS MEDIA IN LINGUA RUSSA

IL FENOMENO DEL GIOCO LINGUISTICO NEI MASS MEDIA IN LINGUA RUSSA

Nazirova Laziza Shamsiddin kizi

64,30 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208921767
64,30 €
IVA incluido
Disponible

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A nnotazione. L’articolo è dedicato a un’analisi completa del fenomeno del gioco linguistico nei media in lingua russa. Il gioco linguistico è considerato parte integrante della comunicazione mediatica moderna, in quanto svolge non solo funzioni di intrattenimento, ma anche di manipolazione, di espressione e di conoscenza. L’autore sottolinea che l’uso di forme linguistiche non standard - come giochi di parole, neologismi, allusioni contestuali e intertestuali, parodie - sta diventando un potente strumento per influenzare la coscienza del pubblico.La base metodologica è stata costituita da elementi di analisi del discorso, analisi stilistica e analisi del contenuto, sulla base di esempi tratti dai moderni media russi. Si è concluso che il gioco linguistico sta diventando non solo un dispositivo stilistico, ma anche un importante marcatore culturale e ideologico.

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