Wpływ społecznej odpowiedzialności biznesu (CSR) na zachowania konsumentów

Wpływ społecznej odpowiedzialności biznesu (CSR) na zachowania konsumentów

Hien Nguyen

92,18 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208756031
92,18 €
IVA incluido
Disponible

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Sobre IBD

Czy CSR jest skutecznym narzędziem przyciągania nowych i zatrzymywania obecnych klientów Starbucks? Czy może wpływać na wybór konsumentów przy zakupie produktu? Oba te pytania zostaną znalezione w tej pracy magisterskiej z jasnymi ramami teoretycznymi, dogłębną analizą i dyskusją. Ponadto wnioski dotyczące programu CSR Starbucks zostały szczegółowo omówione wraz z kilkoma przydatnymi zaleceniami.

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