Impatto della Responsabilità Sociale d’Impresa (RSI) sul comportamento dei consumatori

Impatto della Responsabilità Sociale d’Impresa (RSI) sul comportamento dei consumatori

Hien Nguyen

92,18 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208756048
92,18 €
IVA incluido
Disponible

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Sobre IBD

La CSR è uno strumento efficace per attirare nuovi clienti e fidelizzare quelli esistenti a Starbucks? Può influenzare la scelta dei consumatori nell’acquisto di un prodotto? Entrambe le domande saranno affrontate in questa tesi con un chiaro quadro teorico, un’analisi approfondita e una discussione. Inoltre, le conclusioni sul programma di CSR di Starbucks sono state discusse in dettaglio insieme ad alcune raccomandazioni utili.

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