Auswirkungen der sozialen Verantwortung von Unternehmen (CSR) auf das Verbraucherverhalten

Auswirkungen der sozialen Verantwortung von Unternehmen (CSR) auf das Verbraucherverhalten

Hien Nguyen

92,14 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208756109
92,14 €
IVA incluido
Disponible

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Sobre IBD

Ist CSR ein wirksames Instrument, um neue Kunden zu gewinnen und bestehende Kunden an Starbucks zu binden? Kann es die Kaufentscheidung der Verbraucher beeinflussen? Diese beiden Fragen werden in dieser Arbeit mit einem klaren theoretischen Rahmen, einer eingehenden Analyse und Diskussion behandelt. Darüber hinaus wurden die Schlussfolgerungen zum CSR-Programm von Starbucks ausführlich erörtert und einige nützliche Empfehlungen ausgesprochen.

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