Impacto da responsabilidade social das empresas (RSE) no comportamento dos consumidores

Impacto da responsabilidade social das empresas (RSE) no comportamento dos consumidores

Hien Nguyen

92,15 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208756055
92,15 €
IVA incluido
Disponible

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Sobre IBD

A RSE é uma ferramenta eficaz para atrair novos clientes e manter os actuais clientes da Starbucks? Poderá influenciar a escolha dos consumidores aquando da compra de um produto? Ambas as questões serão abordadas nesta tese com um enquadramento teórico claro, uma análise aprofundada e uma discussão. Além disso, as conclusões sobre o programa de RSE da Starbucks foram discutidas em pormenor, juntamente com algumas recomendações úteis.

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