Impact de la responsabilité sociale des entreprises (RSE) sur le comportement des consommateurs

Impact de la responsabilité sociale des entreprises (RSE) sur le comportement des consommateurs

Hien Nguyen

92,15 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208756093
92,15 €
IVA incluido
Disponible

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Sobre IBD

La RSE est-elle un outil efficace pour attirer de nouveaux clients et fidéliser les clients existants de Starbucks ? Peut-elle influencer le choix des consommateurs lors de l’achat d’un produit ? Ces deux questions seront abordées dans cette thèse à l’aide d’un cadre théorique clair, d’une analyse et d’une discussion approfondies. En outre, les conclusions sur le programme de RSE de Starbucks ont été discutées en détail et accompagnées de quelques recommandations utiles.

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