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W jaki sposób branding może uczynić markę przedmiotem kultury?

W jaki sposób branding może uczynić markę przedmiotem kultury?

Chloé Roumy

67,97 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786209579790
67,97 €
IVA incluido
Disponible

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Sobre IBD

Ponieważ jesteśmy istotami społecznymi i kulturowymi, żyjemy w świecie, który na nas wpływa i daje nam punkty odniesienia. Niniejsza publikacja skupia się w szczególności na naszych interakcjach z marką, która ze względu na swoją wszechobecność zajmuje ważne miejsce w naszym codziennym życiu. W niniejszej publikacji pokazuję, w jakim stopniu branding czerpie z kultury i jak, odwrotnie, kultura również inspiruje branding.

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Otros libros del autor

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