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Inwiefern kann Branding eine Marke zu einem Kulturgut machen?

Inwiefern kann Branding eine Marke zu einem Kulturgut machen?

Chloé Roumy

67,97 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786209582356
67,97 €
IVA incluido
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Sobre IBD

Da wir soziale Wesen und Kulturwesen sind, bewegen wir uns in einer Welt, die uns beeinflusst und uns Orientierungspunkte gibt. Dieses Buch befasst sich insbesondere mit unseren Interaktionen mit Marken, die aufgrund ihrer Allgegenwärtigkeit einen wichtigen Platz in unserem täglichen Leben einnehmen. In diesem Buch zeige ich auf, wie sehr Branding aus der Kultur schöpft und umgekehrt, wie sehr die Kultur auch das Branding beeinflusst.

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